by David Akins
If you own a car dealership you know how tough competition can be. In order to keep a competitive edge you need to drive potential buyers in the doors of your establishment and give them a car buying experience they enjoy. There are many unique ways to promote your business, but some of the most attractive and successful creative outdoor advertising campaigns include huge balloon displays. Cloudbusters, one of the most popular big balloons on the market, are eye catching, easy to use affordable and create an atmosphere of fun.
Why Choose Cloudbusters-The #1 Big Balloon?
Reason 1: When it comes to a huge balloon display bigger is always better!
Cloudbuster balloons are the largest helium balloons on the market. Generally these advertising specialty balloons are manufactured in 4 foot, 5.5 foot and 8 foot sizes. They can also be flown as high as 65 – 150 feet on a stream of pennants, a decorative anchor line created to secure your Cloudbuster or advertising balloons. When ordering these huge balloons remember: the larger the Cloudbuster, the larger the impact. Cloudbuster advertising balloons are so affordable it is a worthwhile investment to buy a variety of 8 footers for your big balloon display.
Reason 2: The Durability of Cloudbuster Balloons
When you purchase supplies for a huge balloon advertising display durability is an important issue. Cloudbusters are made of a weather resistant material that protects against damage from ultra violet rays and makes them perfect for outdoor advertising. Although there is no guarantee of actual flying time due to weather and atmospheric conditions, Cloudbuster balloons can last up to 7 days. Since they are not reusable, these huge balloons are best brought indoors during the evening and bad weather such as wind and rain.
Reason 3: Create a Car Dealer Advertising Campaign that Encourages Your Customers to Have Fun, Fun, Fun!
Outdoor advertising specialists agree FUN is essential to the success of any creative outdoor advertising strategy. In addition to purchasing your Cloudbuster balloons your car dealership staff must agree to provide every customer with an upbeat, customer service oriented, satisfying experience. You want everyone who comes through the door, whether they buy or not, to leave with a sense of excitement and the desire to return to your business in the future. Huge balloons strategies can also be complimented with other outdoor advertising ideas that create a fun and friendly atmosphere.
Think Outside the Box: Creative Advertising is Key to Car Dealership Success
Mac Gordon, a writer for Ward’s Dealer Business Magazine, wrote and article in the November 2007 issue entitled “They’re on the Road to Victory” (http://wardsdealer.com/salesmarketing/features/auto_theyre_road_victory/) about the success of the Victory Automotive Group. Victory was ranked number 31 on the Ward’s Dealer Business Megadealer 100 for growing annual revenues to over 865 million in 2006 without pushing a single luxury brand automobile.
According to Gordon, “Blue balloons, amusing commercials, ‘Midnight Madness’ sales and frequent raffle giveaways keep the sales numbers and customer satisfaction ratings aloft at the 22 dealerships of the Victory Automotive group.” John Montelone, general manager of Victory Honda in Plymouth, Michigan, believes the dealership success is not only due to their ability to attract potential buyers. “It’s also the fact that Hondas are such great cars,” he tells Mac Gordon, “and our showrooms are bright places to visit.”
In order to stay on top of the game car dealers must consider many factors when making marketing and advertising decisions. These factors are economic, technological, environmental, financial and most of all emotional. It is essential that you evaluate how your customers feel. Using Cloudbusters or other advertising balloons to create the perfect atmosphere of fun at your showroom can complement and enhance all other advertising efforts whether it’s through TV, radio or the Internet. Make car buying a celebration and customers will come through the doors again and again.