Polyurethane Balloons: Reusable Advertising for a Low Cost
Car dealers who consider balloon advertising may want to consider the use of polyurethane balloons over latex balloons because they are reusable and latex balloons are not. The cost savings can be significant, especially if the car dealer uses them regularly to conduct an outdoor advertising campaign. A promotional balloon that is positioned correctly near traffic, with the right message, can draw new business to the car dealer on a regular basis.
Following is an interview with David Akins, owner of Balloon Country. He has been in the promotional balloon business for over 20 years. The interview with Akins gives details about the reason why polyurethane balloons are a more economic choice for car dealers in search of a creative strategy in advertising.
Q: What is the price difference between a polyurethane balloon and a latex balloon?
A: A customer may purchase a $30-$50 latex balloon for one time use. If the same customer paid between $110-$300 for the same size balloon in polyurethane, they could use it over and over again, saving money.
Q: So, other than the reusability factor, why do polyurethane balloons cost more money?
A: Polyurethane balloons are very durable. They are made of a thicker type material. The color also holds better in polyurethane balloons.
Q: Which types of businesses and organizations most commonly request polyurethane balloons?
A: Car dealers, churches, retail outlets, supermarkets and others are the most common types of businesses that use polyurethane balloons for outdoor advertising. Many are advertising special events, but some are using these promotional balloons to attract business on a regular basis, or draw attention to a special sale.
Q: A huge balloon can attract a great deal of attention, that’s for sure. What are the color choices with polyurethane balloons? Are they limited?
A: There are three to four different colors to choose from, depending upon the size chosen. My company sells polyurethane balloons in red, orange, blue and yellow..
Q: Say a car dealer wanted to purchase polyurethane balloons for promotional outdoor advertising. Are there other items necessary to launch promotional balloons?
A: Yes. My company sells polyurethane balloons with the tether line and an option to purchase a refill house. Because of the reusability factor, business owners will want to lease a helium tank with the polyurethane balloon for ongoing use. Or, if they only use the polyurethane balloon periodically, they may simply rent one as needed.
Q: Is filling a polyurethane balloon different than filling a latex balloon with helium?
A: Well, both types of balloons respond to changes in temperature by slightly deflating when going from warm to cold and slightly inflating when going from cold to warm. So the person using the balloon should always take care not to overfill the balloon or under fill the balloon by knowing about the temperature in the environments the balloons will be in and filling them accordingly. To answer your question, though, polyurethane balloons offer far more flexibility than latex balloons.
In competitive industries such as car sales, promotional balloon advertising can make a difference in reaching sales quotas. Since the cars are actually on display in an outdoor environment, promotional balloons are an effective method of attracting attention to the car or truck for sale or on special. Visit http://www.ballooncountry.com/catalog/index.php?cPath=27 for a complete selection of polyurethane balloons.
